DIGITAL STRATEGY (CAMPAIGN PLANNING, CUSTOMER RESEARCH, DATA & ANALYTICS)
Digital marketing is totally dependent on data – for a campaign to get in front of the right audience, the campaign needs planning and audience mapping to run a successful optimized campaign. Customer research is at the core focus of our team when developing a campaign strategy.
Campaign feedback via data and analytics is key for a digital strategy to retarget the customer and achieve high yield results. Our team consists of data analysts who curate optimal data for campaigns
Digital Strategy We Use:
Customer Research
Competitor Analysis
Data & Analytics
Keyword Research
Audience Insights
SEO (LOCAL SEO, TECHNICAL SEO, LINK BUILDING, CONTENT MARKETING, YOUTUBE SEO, CRO, AMAZON/SHOPIFY SEO)
Getting traffic from search engines can be complicated. Google’s algorithm changed more than 700 times just in 2021, to cope with these regular changes our team has built some algorithm proof strategies that work all the way. SEO if done right can do wonders for any business, bringing free quality traffic.
According to industry experts – if you are not on the first page of google for your target keyword, you are out of business. We at LIVETONE make sure that your business gets the traffic it deserves.
Search Engine Strategy We Use:
Site Architecture
Content Strategy
SEO Reports
Backlink Analysis
Keyword Research
Image Optimization
Search Console Setup
Competitor Analysis
Sitelinks
Content Analysis
Internal Audit/Linking
Local SEO
On/Off Page SEO
Product Reviews
Scheme Markup
SOCIAL MEDIA (MANAGEMENT, CONTENT CREATION, CONTENT PLANNING, STRATEGY, INFLUENCER MARKETING)
Social media may seem straightforward but soon you realize that getting organic growth from social media platforms is nearly impossible as these platforms want you to pay to achieve growth – that is true but if you follow the right strategy there is nothing better than organic growth. Being consistent with your strategy, graphics, and most importantly analyzing audience insights will boost your organic social media growth whether it be TikTok, Facebook, or any other platform that has a ton of eyeball.
Social Media Strategy We Use
Organic Content
Audience Engagement
Analyzing Insights
Unique Content
Scheduled Posting
Converting Content
Eye-Catching Graphics
Viral Media Strategy
Growth Tools
PAID MEDIA (GOOGLE PPC ADS, SOCIAL MEDIA ADS, MARKETPLACE ADS, PERFORMANCE MARKETING, AFFILIATE MARKETING)
Converting a customer via paid ads has grown more difficult over the years with constant change in customer behavior and platform algorithms. Customers frequently switch between devices, platforms – an effective campaign needs a full-funnel focus and optimization across all channels.Our team follows your audience anywhere they go, either google, facebook, youtube or gaming, the ad strategy we create follows them like prey to achieve desired sales.
Paid Media Strategy We Use:
Google Ads
Campaign Strategy
A/B Testing
Bing Ads
Audience Retargeting
PPC Reports
Display Ads
Audience Research
Data Analysis
Video Ads
Leads & Bidding
Landing Pages
Facebook Ads
Keyword Research
User Reports
VIDEO MARKETING
Video is the marketing king for all businesses and 80% of them use video to boost engagement and brand awareness. Video campaigns created by LIVETONE allow you to own your narrative, foster engagement, and spark interactive conversations across multiple touchpoints. Our video designers and editors work in hand with marketing geeks to convey the story of your brand to your audience with the most powerful videography.
Video Marketing Strategy We Use:
Creative Content
Production & Editing
Animations
Strategy & Planning
Editing
GIFs
Testimonials
Location Shoots
YouTube/TikTok
EMAIL MARKETING
Getting into your customers inbox sells like crazy and it is said every dollar spent on email marketing brings in $44. No other method brings such return on investment. But your business needs to overcome the dynamics of today’s email boxes, winning the customers trust is key to success in email marketing.
We establish a strong connection between your business and customer – make sure that every line in the email attracts and motivates them to take action. This needs brand building and customer influencing overtime.
Email Marketing Strategy We Use:
Mailchimp
Email Strategy & Audit
Email Automation
Klaviyo
Design Templates
Tools Integration
HubSpot
Campaign Strategy
Flow Optimization
SendGrid
Campaign Tracking
Email Testing
SMS MARKETING
Research shows that 98% of messages are opened within the first 3 minutes of delivery – making it the most engaging and effective marketing channel. Leverage the power of text messages to reach your customers with highly customized mobile experience.
We start with a direct line of communication and no spamming to gain customer trust and loyalty. Our team crafts all the text with the expertise of copywriters to deliver the best possible experience.